OpenAI is ready to sell DALL-E to its first million customers


A DALL-E beta subscription won’t break the bank: for $15 you buy 115 credits, and with one credit you can send a text prompt to the AI, which returns four images at once. In other words, that’s $15 for 460 images. In addition, users get 50 free credits in the first month and 15 free credits per month after that. But since users typically generate dozens of images at once and keep only the best, experienced users could quickly burn that quota.

Leading up to this launch, OpenAI has been working with early adopters to resolve issues with the tool. The first wave of users has spawned a steady stream of surreal and eye-catching images: mash-ups of cute animals, photos imitating the style of real photographers with terrifying accuracy, mood boards for restaurants and sneaker designs. That has allowed OpenAI to explore the strengths and weaknesses of its tool. “They’ve given us a lot of great feedback,” said Joanne Jang, product manager at OpenAI.

OpenAI has already taken steps to determine what kind of images users can produce. For example, people cannot generate images that show famous people. In preparation for this commercial launch, OpenAI has addressed another serious issue noted by early users. The version of DALL-E released in April often produced images that clearly reflected gender and racial bias, such as images of CEOs and firefighters who were all white men, and teachers and nurses who were all white women.

On July 18, OpenAI announced a fix. When users ask DALL-E 2 to generate an image that contains a group of people, the AI ​​now uses a dataset of examples that OpenAI claims more representative of global diversity. According to its own testing, OpenAI says users were 12 times more likely to report that DALL-E’s output included 2 people from different backgrounds.